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INTELLECTUAL CONTRIBUTIONS
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Peer-Reviewed Journal Articles
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"Extending Theory of Planned Behavior to Understand Service-Oriented Organizational Citizen Behavior", Frontiers in Psychology, 13(839688) : 1-15, Apr.2022, (Tsai, K-C., Chou, T-H., Kittikowit, S., Hongsuchon, T., Lin, Y-C., Chen, S-C.).
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"Using UTAUT to evaluate the impact of a mobile payment app on the shopping intention and usage behavior of middle-aged customers", Frontiers in Psychology, Mar.2022, (Liu, C.H., Chen, Y.-T., Kittikowit, S., Hongsuchon, T., Chen, Y.-J.).
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"Assessing the antecedents and consequence of enterprise transformation: A quantitative approach", Frontiers in Psychology, 12(813858) : 1-13, Jan.2022, (Song, H., Hongsuchon, T., Kittikowit, S., Dong, Z.).
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"Moderated Mediation Mechanism to Determine the Effect of Gender Heterogeneity on Green Purchasing Intention: From the Perspective of Residents’ Values", Frontiers in Psychology, 12(803710) : 1-11, Jan.2022, (Yang, Kittikowit, S., Noparumpa, T., Jiang, J.).
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"The Mediation Effect of Marketing Activities toward Augmented Reality: The Perspective of Extended Customer Experience", Journal of Hospitality and Tourism Technology, 13(3) : 461-480, Jan.2022, (Chen, SC., Chou, TH., Hongsuchon, T., Ruangkanjanases, A., Kittikowit, S., Lee, TC.).
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"Factors Influencing Purchase Intention on Cosmetic Products of Female Consumers in Yangon, Myanmar", International Journal of Organizational Business Excellence, 1(2) : 1-14, Dec.2018, (Kittikowit, S., Suwanabubpa, K., Sithisomwong, S.).
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"Transferee Characteristics and Successful Level of Knowledge and Technology Transfer: Case Studies in Thailand, INRIT 2012, Bangkok, Thailand", International Journal of the Computer, the Internet and Management, 20(31) : 28-33, Sep.2012-Dec.2012, (Kittikowit, S., Decharin, P., Pornpakakul, S., Hawat, P.).
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"Health tourism strategic management for hotel business", Research Affairs, Faculty of Commerce and Accountancy, Oct.2004, (Kittikowit, S).
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Editorial-Reviewed Journal Articles
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Peer-Reviewed Academic/Professional Meeting Proceedings
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"Transport Packaging Innovation to Prevent Tampering for Thailand Post Services"GNRU Conference 2020, Education for Sustainable Community Development, 259-276, Graduate School Uttaradit Rajabhat UniversityAug.2020, (Charoensri, V., Anuntavoranich, P., Kittikowit, S.).
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"A Conceptual Framework for Product Design and Development Support System (PDDSS) for Small and Medium Enterprises (SMEs)"22nd International Conferenc on IT Application and Management. Creativity and Entrepreurship in the Age of 4th Industrial Revolution, 102-109, Korea Database Strategy Society (KDSS), Chung-Ang University, Seoul, Korea Jul.2019, (Teerapornlertratt, P., Anuntavoranich, P., Kittikowit, S.).
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Peer-Reviewed Academic/Professional Meeting Presentations
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"Factors Influencing Technology-related Entrepreneurship Development: A Case of Technology Transfer from Technology Training and Consulting Center to Local Communities in Thailand", The First Rouen Business School Entrepreneurship and Innovation Conference, Mont-Saint-Aignan, 2012, (Kittikowit, S.).
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"Wellness Tourism : Development Strategies for Hotel Business, 2005", 2005-2005, (Ketawandee, P. and Kittikowit, S.).
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Competitive Research Awards Received
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Professional Practice Standards or Public Policies
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Non Peer-Reviewed Journals and Articles
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"Generation "Y" : New Challenging for Organization", MMP Magazine 20082008-2008, (Kittikowit, S.).
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Non Peer-Reviewed Proceedings Published
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Non Peer-Reviewed Academic/Professional Meeting Presentations
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"The Introduction in International Business and Financial", Sukhothaithammatirat Open University Press, 2010, (Shinpaisan, T., Kittikowit, S., Sajanan, S., Netiniyom, J., Siksamat, S., Settabutra, T., Polek, A., Charoensawat, P.).
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"Management and Organization", Chulalongkorn University Press, 1999, (Decharin, P. and Kittikowit, S.).
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Academic Promotion Materials
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Reviews of Peer-Reviewed Journals
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"CD: 'New Step in the Business' Academic Conference", 2008, (Kittikowit, S).
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"Business Operation Handbook", 2006, (Kittikowit, S).
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"Case Study: Business Administration (BBD Co., Ltd) and Teaching Guide", 2006, (Kittikowit, S).
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