GENERAL INFORMATIONเทสเทส
Name : Assoc. Prof. M.L. Sawika Unahanandh  
Name (Thai) : รศ. ม.ล. สาวิกา อุณหนันท์
Academic Title : Associate Professor
Department/Program : Marketing
EDUCATION INFORMATION
Year Degree Major University Country
1985 Master of Business Administration Marketing Chulalongkorn University Thailand
1982 Bachelor of Science Biochemistry Chulalongkorn University Thailand
INTELLECTUAL CONTRIBUTIONS
Peer-Reviewed Journal Articles
"Gender, Age, and Decision-Making Styles among Thai Consumers", Chulalongkorn Business Review, 39(154) : 127-164, Oct.2017-Dec.2017, (Pongtanalert, K., Unahanandh, S., Assarut, N., Kanarattanavong, A.).
"Dairy Products Market Segmentation: The Effect of Country of Origin on Price Premium and Purchase Intention", Journal of International Food and Agribusiness Marketing, 25(2) : 122-133, Mar.2013, (Unahanandh, S., Assarut, N.).
"Customer Relationship Strategies: The Study on Customer Perspectives", International Journal of Business and Social Science, 3(15) : 155-164, Aug.2012, (Wattanasupachoke, T., and Unahanandh, S.).
"Quantitative Techniques Analysis for Business Appliacation among Thai Companies", Chulalongkorn Business Review, 108 : 36-56, Apr.2006-Jun.2006, (Tanlamai, Annop., Unahanandh, Sawika.).
"Distance Learning and Human Resource Development in Thailand", Chulalongkorn Business Review, 107 : 90-106, Jan.2006-Mar.2006, (Santivejchakul, Kamales., Unahanandh, Sawika.).
"Need, Behavior, and Attitudes of People in the United Arab Emirates Towards Consuming Thai-Halal Packaged Food", The Business Review, 4(1) : 274-279, Aug.2004, (Ruenrom, Guntalee ., Unahanandh, Sawika.).
Editorial-Reviewed Journal Articles
Monographs
Books
"Customer and Market Focus", Thailand Productivity Institute, 2004, (Unahanandh, S.).
Book Chapters
Textbooks
Textbook Chapters
Case Studies
Peer-Reviewed Academic/Professional Meeting Proceedings
"The Study of Brand Logo Features: Comparisons Between Fast Moving Consumer Products and Durable Products"40th International Academic Conference, 261-272, Stockholm Jun.2018, (Unahanandh, S., Wattanasupachoke, T., Rattanawicha, P., Ruchikachorn, P.).
"A Conceptual Model of Factors Affecting Popularity of Marketing Videos on Video Sharing Sites"The 15th International Conference on Electronic Business (ICEB 2015), Hong Kong Dec.2015, (Narkbuakaew, J., Chantatub, W., Unahanandh, S.).
"Customer Relationship Strategies: The Study on Customer Perspectives"International Journal of Arts and Science (IJAS) Conference, Florence, Italy Jun.2012, (Wattanasupachoke, T., Unahanandh, S.).
Peer-Reviewed Academic/Professional Meeting Presentations
Non Peer-Reviewed Journals and Articles
Non Peer-Reviewed Proceedings Published
Non Peer-Reviewed Academic/Professional Meeting Presentations
Research Grants
"The Business Visualization Project", Jun.2015-Jun.2019, (Tanlamai, U., Ruenrom, R., Sapsomboon, A., Wattanasupachoke, T., Unahanandh, S., Chompukum, P., Tangmanee, C., Rattanawicha, P., Mongkolnavin, J., Jaikengkit, A., Patrakosol, B., Assarut, N., Chantatub, C., Suppakitjarak, N., Audsabumrungrat, J., Tepalagul, N.).
"The Ranking of the Strongest Brands in 2559 and Formed the Decision to Purchase Various Product's Types of Thai Consumer.", 2015-2017, (Unahanandh, S., Eiamkanchanalai, S., Puriwat, W., Assarut, N., Hoonsopon, D.).
"The Relations between the Demographic Features of Thai Consumers with the Brand Products are Favorite and the Brand Products are Popularly Consumption.", Feb.2015-Feb.2016, (Unahanandh, S., Assarut, N., Pongtanalert, K.).
"The Brand Products Ranking and the Factors Evaluation to Success of the Brand Products.", Oct.2013-Feb.2015, (Unahanandh, S., Eiamkanchanalai, S., Sangsuwan, T., Assarut, N., Puriwat, W., Hoonsopon, D., Pattaratanakun, A., Pongtanalert, K.).
"The Brand Products Ranking and the Factors Evaluation to Success of the Brand Products.", Oct.2013-Feb.2015, (Unahanandh, S., Eiamkanchanalai, S., Sangsuwan, T., Assarut, N., Puriwat, W., Hoonsopon, D., Pattaratanakun, A., Pongtanalert, K.).
"The Tools Developing to Evaluate the Value of Brand's Products and Brand's Products Ranking and Study to the Brand's Products Prototype which Success in Thailand", Sep.2011-Sep.2012, (Unahanandh, S., Ruenrom, G., Kometsopa, P., Sangsuwan, T., Assarut, N., Soonsawad, P., Pattaratanakun, A., Hongsuchon, T.).
Working Papers
Work-In-Progress
Funded Research Reports
"The Development of the Roadmap to Promote Green Production and Services", Department of Environmental Quality Promotion, Ministry of Natural Resources and Environment2008, (Ruenrom, G., Unahanandh, S., Sangsuwan, T.).
Competitive Research Awards Received
Professional Practice Standards or Public Policies
"The Most Powerful Product Brand Ranking 2023"Aug.2023, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Pusaksrikit, T., Juntongjin, P., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Wattanasupachoke, T., Hongsuchon, T., Unahanandh, S.).
"The Most Powerful Product Brand Ranking 2022"Aug.2022, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Pusaksrikit, T., Juntongjin, P., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Wattanasupachoke, T., Hongsuchon, T., Unahanandh, S.).
"The Most Powerful Product Brand Ranking 2021"Aug.2021, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Pusaksrikit, T., Juntongjin, P., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Wattanasupachoke, T., Hongsuchon, T., Unahanandh, S.).
"The Most Powerful Product Brand Ranking 2020"Aug.2020, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Pusaksrikit, T., Juntongjin, P., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Wattanasupachoke, T., Hongsuchon, T., Unahanandh, S.).
"The Most Powerful Product Brand Ranking 2018 and Product Brand Health Check Model"Aug.2018, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Hongsuchon, T., Unahanandh, S.).
"Product Brand Ranking 2016 and Thai Consumers Decision Making Style"Aug.2016, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Hongsuchon, T., Unahanandh, S.).
eBooks
Online Teaching Courses
Software/Simulations
Newspaper Articles
Reviews of Peer-Reviewed Journals
Academic Promotion Materials
Patent
Others
Teaching Information
Year Term CourseCode CourseName
2023 Semester/1 2605504 MARKETING MANAGEMENT AND CONTROL
2023 Semester/1 2605311 PRINCIPLE OF MARKETING
2023 Semester/1 2605501 MARKETING MANAGEMENT
2023 Semester/1 2605501 MARKETING MANAGEMENT
2023 Semester/1 2605501 MARKETING MANAGEMENT
2023 Semester/2 2605311 PRINCIPLE OF MARKETING
2023 Semester/2 2605427 MARKETING PLANNING
2023 Semester/2 2605427 MARKETING PLANNING
2023 Semester/2 2605501 MARKETING MANAGEMENT
2023 Semester/2 2605511 MARKETING ANALYSIS
2023 Semester/2 2605512 MARKETING FOR VALUE CREATION
2022 Semester/1 2605504 MARKETING MANAGEMENT AND CONTROL
2022 Semester/1 2605427 MARKETING PLANNING
2022 Semester/1 2605427 MARKETING PLANNING
2022 Semester/1 2605501 MARKETING MANAGEMENT
2022 Semester/1 2605501 MARKETING MANAGEMENT
2022 Semester/1 2605501 MARKETING MANAGEMENT
2022 Semester/2 2605501 MARKETING MANAGEMENT
2022 Semester/2 2605311 PRINCIPLE OF MARKETING
2022 Semester/2 2605427 MARKETING PLANNING
2022 Semester/2 2605511 MARKETING ANALYSIS
2022 Semester/2 2605512 MARKETING FOR VALUE CREATION
2021 Semester/1 2605504 MARKETING MANAGEMENT AND CONTROL
2021 Semester/1 2605501 MARKETING MANAGEMENT
2021 Semester/1 2605427 MARKETING PLANNING
2021 Semester/1 2605427 MARKETING PLANNING
2021 Semester/1 2605501 MARKETING MANAGEMENT
2021 Semester/1 2605501 MARKETING MANAGEMENT
2021 Semester/2 2605311 PRINCIPLE OF MARKETING
2021 Semester/2 2605501 MARKETING MANAGEMENT
2021 Semester/2 2605511 MARKETING ANALYSIS
2021 Semester/2 2605512 MARKETING FOR VALUE CREATION
2020 Semester/1 2605300 INTRODUCTION TO MARKETING
2020 Semester/1 2605501 MARKETING MANAGEMENT
2020 Semester/1 2605501 MARKETING MANAGEMENT
2020 Semester/1 2605501 MARKETING MANAGEMENT
2020 Semester/1 2605504 MARKETING MANAGEMENT AND CONTROL
2020 Semester/2 2605511 MARKETING ANALYSIS
2020 Semester/2 2605512 MARKETING FOR VALUE CREATION
2020 Semester/2 2605501 MARKETING MANAGEMENT
2020 Semester/2 2605427 MARKETING PLANNING
2020 Semester/2 2605427 MARKETING PLANNING
2020 Semester/2 2605700 SPECIAL PROJECT I
2020 Semester/2 2605701 SPECIAL PROJECT II
2020 Semester/2 2605896 COMPREHENSIVE EXAMINATION
2020 Semester/Summer 2605700 SPECIAL PROJECT I
2019 Semester/1 2605504 MARKETING MANAGEMENT AND CONTROL
2019 Semester/1 2605501 MARKETING MANAGEMENT
2019 Semester/1 2605501 MARKETING MANAGEMENT
2019 Semester/1 2605501 MARKETING MANAGEMENT
2019 Semester/2 2605427 MARKETING PLANNING
2019 Semester/2 2605427 MARKETING PLANNING
2019 Semester/2 2605501 MARKETING MANAGEMENT
2019 Semester/2 2605511 MARKETING ANALYSIS
2019 Semester/2 2605512 MARKETING FOR VALUE CREATION
2018 Semester/1 2605504 MARKETING MANAGEMENT AND CONTROL
2018 Semester/1 2605501 MARKETING MANAGEMENT
2018 Semester/1 2605300 INTRODUCTION TO MARKETING
2018 Semester/1 2605512 MARKETING FOR VALUE CREATION
2018 Semester/1 2605501 MARKETING MANAGEMENT
2018 Semester/1 2605501 MARKETING MANAGEMENT
2018 Semester/2 2605427 MARKETING PLANNING
2018 Semester/2 2605427 MARKETING PLANNING
2018 Semester/2 2605501 MARKETING MANAGEMENT
2017 Semester/1 2605501 MARKETING MANAGEMENT
2017 Semester/1 2605501 MARKETING MANAGEMENT
2017 Semester/1 2605300 INTRODUCTION TO MARKETING
2017 Semester/1 2605501 MARKETING MANAGEMENT
2017 Semester/1 2605504 MARKETING MANAGEMENT AND CONTROL
2017 Semester/2 2605427 MARKETING PLANNING
2017 Semester/2 2605427 MARKETING PLANNING
2017 Semester/2 2605700 SPECIAL PROJECT I
2017 Semester/2 2605701 SPECIAL PROJECT II
2017 Semester/2 2605896 COMPREHENSIVE EXAMINATION
2017 Semester/2 2605501 MARKETING MANAGEMENT
2017 Semester/Summer 2605896 COMPREHENSIVE EXAMINATION
2017 Trimester/3 2605501 MARKETING MANAGEMENT
2016 Semester/1 2605300 INTRODUCTION TO MARKETING
2016 Semester/1 2605501 MARKETING MANAGEMENT
2016 Semester/1 2605501 MARKETING MANAGEMENT
2016 Semester/1 2605501 MARKETING MANAGEMENT
2016 Semester/1 2605501 MARKETING MANAGEMENT
2016 Semester/2 2605427 MARKETING PLANNING
2016 Semester/2 2605427 MARKETING PLANNING
2016 Semester/2 2605700 SPECIAL PROJECT I
2016 Semester/2 2605701 SPECIAL PROJECT II
2016 Semester/2 2605896 COMPREHENSIVE EXAMINATION
2016 Trimester/3 2605501 MARKETING MANAGEMENT
2015 Semester/1 2605300 INTRODUCTION TO MARKETING
2015 Semester/1 2605501 MARKETING MANAGEMENT
2015 Semester/1 2605501 MARKETING MANAGEMENT
2015 Semester/1 2605700 SPECIAL PROJECT I
2015 Semester/2 2605427 MARKETING PLANNING
2015 Semester/2 2605427 MARKETING PLANNING
2015 Semester/2 2605501 MARKETING MANAGEMENT
2015 Semester/2 2605896 COMPREHENSIVE EXAMINATION
2015 Semester/2 2605701 SPECIAL PROJECT II
2015 Trimester/1 2605501 MARKETING MANAGEMENT
2015 Trimester/3 2605501 MARKETING MANAGEMENT
2014 Semester/1 2605501 MARKETING MANAGEMENT
2014 Semester/1 2605300 INTRODUCTION TO MARKETING
2014 Semester/1 2605501 MARKETING MANAGEMENT
2014 Semester/2 2605427 MARKETING PLANNING
2014 Semester/2 2605427 MARKETING PLANNING
2014 Semester/2 2605501 MARKETING MANAGEMENT
2014 Trimester/1 2605501 MARKETING MANAGEMENT
2013 Semester/1 2605501 MARKETING MANAGEMENT
2013 Semester/1 2605501 MARKETING MANAGEMENT
2013 Semester/1 2605300 INTRODUCTION TO MARKETING
2013 Semester/2 2605427 MARKETING PLANNING
2013 Semester/2 2605427 MARKETING PLANNING
2013 Semester/2 2605501 MARKETING MANAGEMENT
2013 Trimester/3 2605501 MARKETING MANAGEMENT
2012 Semester/1 2605300 INTRODUCTION TO MARKETING
2012 Semester/1 2605501 MARKETING MANAGEMENT
2012 Semester/1 2605501 MARKETING MANAGEMENT
2012 Semester/2 2605427 MARKETING PLANNING
2012 Semester/2 2605427 MARKETING PLANNING
2012 Semester/2 2605501 MARKETING MANAGEMENT
2011 Semester/1 2605300 INTRODUCTION TO MARKETING
2011 Semester/1 2605501 MARKETING MANAGEMENT
2011 Semester/1 2605501 MARKETING MANAGEMENT
2011 Semester/2 2605427 MARKETING PLANNING
2011 Semester/2 2605427 MARKETING PLANNING
2011 Semester/2 2605501 MARKETING MANAGEMENT
2010 Semester/1 2605311 PRINCIPLE OR MARKETING
2010 Semester/1 2605501 MARKETING MANAGEMENT
2010 Semester/1 2605501 MARKETING MANAGEMENT
2010 Semester/2 2605427 MARKETING PLANNING
2010 Semester/2 2605427 MARKETING PLANNING
2010 Semester/2 2605501 MARKETING MANAGEMENT
2009 Semester/1 2605311 PRINCIPLE OF MARKETING
2009 Semester/1 2605501 MARKETING MANAGEMENT
2009 Semester/1 2605501 MARKETING MANAGEMENT
2009 Semester/1 2605501 MARKETING MANAGEMENT
2009 Semester/2 2605311 PRINCIPLE OF MARKETING
2009 Semester/2 2605427 MARKETING PLANNING
2009 Semester/2 2605501 MARKETING MANAGEMENT