GENERAL INFORMATIONเทสเทส
Name : Asst. Prof. Dr. Punthumadee Katawandee  
Name (Thai) : ผศ. ดร. พันธุมดี เกตะวันดี
Academic Title : Assistant Professor
Department/Program : Commerce
EDUCATION INFORMATION
Year Degree Major University Country
2001 Doctorate Degree in Social and Economic Science Strategies to Strengthen the Tourism Industry Leopold-Franzens-University of Innsbruck Austria
1995 Master of Professional Studies Travel Industry Management University of Hawaii at Manoa United States
1993 Postgraduate Diploma Tourism University of Strathclyde United Kingdom
1990 Bachelor of Arts English Chulalongkorn University Thailand
INTELLECTUAL CONTRIBUTIONS
Peer-Reviewed Journal Articles
"Destination Branding and Sustainable Tourism Development in Doi Mae Salong: A Multi-Stakeholder Analysis", Journal of Communication Arts Review, 28(1) : 152-167, Autumn.2022-Dec.2023, (Shu ma, Punthumadee Katawandee).
"Site Selection Determinant Factors: An Empirical Study from Meeting and Conference Organizers' Perspectives", Journal of Convention & Event Tourism, 23(3) : 209-239, Feb.2022, (Suwannasat, J., Katawandee, P., Chandrachai, A., Bhattarakosol, P.).
"An Analysis of Thai Listed Hotels: Financial and Operational Performance", Journal of Business and Behavioral Sciences (JBBS), 28(2) : 55-69, Fall.2016, (Bhamornsathit, S., Katawandee, P.).
"Factors Influencing Type of Japanese Tourists in Chiang mai.", Journal of Management Sciences, 31(2)Jul.2014-Dec.2014, (Kongprasert, T., Passakonjaras, S., Katawandee, P.).
"The Use of ABC Classification to Analyze Tourism Receipts: A Case of ASEAN Tourists to Thailand", Journal of Business and Behavioral Sciences (JBBS), 26(3) : 89-179, 2014, (Punthumadee, K., Bhamornsathit, S.).
"An Innovation of Travel Information Gathering Framework", World Academy of Science, Engineering and Technology, 71 : 624-647, 2012, (Pairaya J., Buddhagarn R., Sukree S., Katawandee, P.).
"Frequent Flyer Program - Experiential Innovation", Chulalongkorn Business Review, 124 : 78-83, Apr.2010-Jun.2010, (Katawandee, P.).
"Health tourism strategic management for hotel business"Oct.2004
Editorial-Reviewed Journal Articles
Monographs
Books
Book Chapters
"South Korea Tourism", Korea Taday: Society and Culture, Thammasat Print House, Bangkok, Thailand, 2020, (Katawandee, P.).
"Strategic Brand Management of Tourism Destinations: Creating Emotions and Meaningful Intangibles", Erich Schmidt Verlag: Berlin, Berlin, 2006, (Peters, Mike., Weiermair, Klaus., and Katawandee, Punthumadee.).
Textbooks
Textbook Chapters
Case Studies
Peer-Reviewed Academic/Professional Meeting Proceedings
"Chinese Tourists’ Purchasing Behavior of Thai Souvenirs in Chiang Mai"A research paper presented in the 13th International Conference on Thai Studies: Connectivity, Conflicts and Conundrums of Thai Studies, Chiang Mai, Thailand Jul.2017, (Natthakarn, N., Katawandee, P.).
"An Analysis of Japanese Inbound Tourist Flow to Thailand"ASBBS Program of 23rd Annual Conference, Las Vegas, Nevada Feb.2016, (Bhamornsathit, S., Katawandee, P.).
"An Analysis of Tourism and Hotel Indicators in Thailand"ASBBS Program of 23rd Anuual Conference, Las Vegas, Nevada Feb.2016, (Katawandee, P., Bhamornsathit, S.).
"Ratio Analysis of Publicly Traded Hotel Companies Listed on the Stock Exchange of Thailand (SET)"ASBBS Proceedings, 21, 92-96, San Diego: American Society of Business and Behavioral Sciences Feb.2014, (Bhamorasathit, S., Katawandee, P.).
"Assessment of Tourism Resources from Local Community's Perspectives: the Case of Two Rural Areas in Thailand"IACSS 2013: International Academic Conference on Social Sciences, Turkey Jul.2013, (Katawandee, P.).
"Conceptualizing Interpretation Practices for Heritage Tourism in the Greater Mekhong Sub - Region", Kunming, People's Republic of China Jun.2008
"A Matter of Place: The Tourist City of Bangkok."SEAMEO Conference, May 28-31, 2004, Bangkok, Thailand, SEAMEO Conference, Bangkok May.2004
Peer-Reviewed Academic/Professional Meeting Presentations
"Tourism Potentials and GIS Analysis: A Case Study of Dan Chang, Supanburi and Banrai, Uthaithanee", Paper presented in Istanbul, Turkey, Jul.2013
"Socio-Cultural Impacts of Tourism on Wat Ket Community, Chiang Mai", Paper Presented at “The First Conference of the Inernational Associaltion for Asian Heritage (IAAH)”, The Sri Lanka Foundation Institute, Colombo with the Sponsorship of the University of Kelaniya, The Ministry of Culture and Art and the Sri Lanka Foundation, 2009
"Conceptualizing Interpretation Practices for Heritage Practices for Heritage Tourism in the Greater Mekong Subregion", Paper presented at “Knowledge Networks and Regional Development in the Greater Mekong Sub-region and Asia Pacific” Seminar, Kunming, China, Jun.2008
Non Peer-Reviewed Journals and Articles
"Thailand's Cultural Policy"Oct.2008-Oct.2008
Non Peer-Reviewed Proceedings Published
Non Peer-Reviewed Academic/Professional Meeting Presentations
Research Grants
"A Comparative study of Japan's and Thailand's inbound tourism flow", 2015-2016, (Katawandee, P., Bhamornsathit, S.).
Working Papers
Work-In-Progress
"Attitude of Bangkradee’s Mon Youth towards Safeguarding Intangible Cultural Heritage In Bangkradee Community", Jun. 2009- Present, (Katawandee, Punthumadee., Khongsawat, Jarunee.).
Funded Research Reports
Competitive Research Awards Received
Professional Practice Standards or Public Policies
"[Draft] Master Plan for Thai Clothes"Sep.2020, (Katawandee, P. with Ministry of Culture).
eBooks
Online Teaching Courses
Software/Simulations
Newspaper Articles
Reviews of Peer-Reviewed Journals
Academic Promotion Materials
Patent
Others
Teaching Information
Year Term CourseCode CourseName
2023 Semester/1 2602350 TOURISM INDUSTRY MANAGEMENT
2023 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2023 Semester/2 2602313 MANAGEMENT AND ORGANIZATION
2023 Semester/2 2602353 HOTEL MANAGEMENT
2022 Semester/1 2602350 TOURISM INDUSTRY MANAGEMENT
2022 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2022 Semester/2 2602313 MANAGEMENT AND ORGANIZATION
2022 Semester/2 2602353 HOTEL MANAGEMENT
2021 Semester/1 2602350 TOURISM INDUSTRY MANAGEMENT
2021 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2021 Semester/2 2602313 MANAGEMENT AND ORGANIZATION
2021 Semester/2 2602353 HOTEL MANAGEMENT
2020 Semester/1 2602350 TOURISM INDUSTRY MANAGEMENT
2020 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2020 Semester/2 2602313 MANAGEMENT AND ORGANIZATION
2020 Semester/2 2602353 HOTEL MANAGEMENT
2019 Semester/1 2602350 TOURISM INDUSTRY MANAGEMENT
2019 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2019 Semester/2 2602313 MANAGEMENT AND ORGANIZATION
2019 Semester/2 2602353 HOTEL MANAGEMENT
2018 Semester/1 2602350 TOURISM INDUSTRY MANAGEMENT
2018 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2018 Semester/2 2602313 MANAGEMENT AND ORGANIZATION
2018 Semester/2 2602353 HOTEL MANAGEMENT
2017 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2017 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2017 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2017 Semester/2 2602353 HOTEL MANAGEMENT
2016 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2016 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2016 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2016 Semester/2 2602353 HOTEL MANAGEMENT
2015 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2015 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2015 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2015 Semester/2 2602353 HOTEL MANAGEMENT
2014 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2014 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2014 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2014 Semester/2 2602353 HOTEL MANAGEMENT
2013 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2013 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2013 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2013 Semester/2 2602353 HOTEL MANAGEMENT
2012 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2012 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2012 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2012 Semester/2 2602353 HOTEL MANAGEMENT
2011 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2011 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2011 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2011 Semester/2 2602353 HOTEL MANAGEMENT
2011 Semester/2 2602491 SEMINAR IN MANAGEMENT
2010 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2010 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2010 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2010 Semester/2 2602353 HOTEL MANAGEMENT
2009 Semester/1 2602171 BUSINESS CONCEPTS AND ETHICS
2009 Semester/1 2602354 TRANSPORT MANAGEMENT FOR TOURISM
2009 Semester/2 2602350 TOURISM INDUSTRY MANAGEMENT
2009 Semester/2 2602353 HOTEL MANAGEMENT