GENERAL INFORMATIONเทสเทส
Name : Prof. Dr. Wilert Puriwat  
Name (Thai) : ศ. ดร. วิเลิศ ภูริวัชร
Academic Title : Professor
Department/Program : Marketing
EDUCATION INFORMATION
Year Degree Major University Country
2004 Doctor of Philosophy, D.Phil.(Oxon) Management Studies University of Oxford United Kingdom
1997 Master of Public and Private Management Public and Private Management Yale University United States
1994 Master of Business Administration Business Administration Thammasat University Thailand
1989 Bachelor of Business Administration (Honors Degree) Banking and Finance Chulalongkorn University Thailand
INTELLECTUAL CONTRIBUTIONS
Peer-Reviewed Journal Articles
"Sustainability Matters: Unravelling the Power of ESG in Fostering Brand Love and Loyalty across Generations and Product Involvement", Sustainability, 15(11578) : 1-17, Jul.2023, (Puriwat, W., Tripopsakul, S.).
"The Impact of Digital Service Quality Toward Customer Engagement: A Case Study of Telemedicine in Thailand", International Journal of Professional Business Review, Jun.2023, (Sripawatakul, N., Puriwat, W., Hoonsopon, D.).
"From ESG to DESG: The Impact of DESG (Digital Environmental, Social, and Governance) on Customer Attitudes and Brand Equity", Sustainability, 14(17) : 2-15, Aug.2022, (Puriwat, W., Tripopsakul, S.).
"The Development of the Entrepreneurial Spirit Index: An Application of the Entrepreneurial Cognition Approach", Emerging Science Journal, 6(3) : 493-504, Jun.2022, (Tripopsakul, S., Mokkhamakkul, T., Puriwat, W.).
"Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence", Journal of Manufacturing Technology Management, Apr.2022, (W Puriwat, D Hoonsopon).
"Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention", Emerging Science Journal, 6(1) : 64-74, Feb.2022, (Puriwat, W., Tripopsakul, S.).
"The Role of Viral Marketing in Social Media on Brand Recognition and Preference", Emerging Science Journal, 5(6) : 855-867, Dec.2022, (Puriwat, W., Tripopsakul, S.).
"Understanding the Impact of ESG on Brand Trust and Customer Engagement", Journal of Human, Earth, and Future, 3(4) : 430-440, Dec.2022, (Puriwat, W., Tripopsakul, S.).
"Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration", HighTech and Innovation Journal, 3(4) : 472-482, Dec.2022, (Puriwat, W., Tripopsakul, S.).
"Understanding Digital Social Responsibility in the Social Media Context: Evidence from Thailand", International Journal of Professional Business Review, 7(1)Jan.2022, (Puriwat, W., Tripopsakul, S.).
"Exploring Factors Influencing Open Innovation Adoption in SMEs: The Evidence from Emerging Markets", Emerging Science Journal, 5(4) : 533-544, Aug.2021, (Puriwat, W., Tripopsakul, S.).
"Customer Engagement with Digital Social Responsibility in Social Media: A Case Study of COVID-19 Situation in Thailand", The Journal of Asian Finance, Economics and Business, 8(2) : 475 - 483, Feb.2021, (Puriwat, W., Tripopsakul, S.).
"Explaining an adoption and continuance intention to use contactless payment technologies: During the covid-19 pandemic", Emerging Science Journal, 5(1) : 85-95, Feb.2021, (Puriwat, W., Tripopsakul, S.).
"Explaining social media adoption for a business purpose: An application of the utaut model", Sustainability, 13(4) : 1-13, Feb.2021, (Puriwat, W., Tripopsakul, S.).
"The role of leadership behaviour of project manager in managing the fuzzy front end in the development of radical and incremental innovation", International Journal of Innovation Management, 25(2)Feb.2021, (Hoonsopon D., Puriwat W.).
"Understanding food delivery mobile application technology adoption: A utaut model integrating perceived fear of covid-19", Emerging Science Journal, 5(Special issue) : 94-104, Oct.2021, (Puriwat, W., Tripopsakul, S.).
"The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation", Journal of Open Innovation: Technology, Market, and Complexity, 7(1) : 1-11, Jan.2021, (Puriwat, W., Tripopsakul, S.).
"Preparing for industry 4.0-will youths have enough essential skills?: An evidence from Thailand", International Journal of Instruction, 13(3) : 89-104, Jul.2020, (Puriwat, W., Tripopsakul, S.).
"The impact of corporate social responsibility on customer satisfaction and loyalty: A case study of the hotel industry in thailand", Asia-Pacific Social Science Review, 18(3) : 137-145, Jan.2018, (Puriwat, W., Tripopsakul, S.).
"Empirical Study on Online Health Information Seeking and Health App Usage Behaviors in Developing Country", Asian Journal of Applied Sciences, 5(3) : 586-594, Jun.2017-Aug.2017, (Asavanant, K., Bhattarakosol, P., Puriwat, W.).
"Mobile banking adoption in Thailand: An integration of technology acceptance model and mobile service quality", European Research Studies Journal, XX(4A) : 200-210, Jan.2017, (Puriwat, W., Tripopsakul, S.).
"The influence of entrepreneurial orientation and family business's resources and capabilities on Marketing performances", European Research Studies Journal, 20(2) : 150-163, 2017, (Charupongsopon, W., Puriwat, W.).
"The Effect of Reference Groups on Purchase Intention: Evidence in Distinct Types of Shoppers and Product Involvement", Australasian Marketing Journal, 24(2) : 157-164, May.2016, (Hoonsopon, D., Puriwat, W.).
"The Influence of Retail Service Quality on Customer Satisfaction and Loyalty: Case Study of Luxury Department Store", Chulalongkorn Business Review, 38(150) : 126-148, Oct.2016-Dec.2016, (Charupongsopon, W., Tripopsakul, S., Puriwat, W.).
"The Development of Entrepreneurial Intention Model using Binary Logistic Regression: A case study of Thailand", Chulalongkorn Business Review, (145) : 8, Jul.2015-Sep.2015, (Puriwat, W., Traipobskul, S.).
"The Comparative Study of Attitudes toward Entrepreneurial Intention between ASEAN and Europe: An analysis using GEM data", International Journal of Applied Business and Economic Research (IJABER), Jan.2015, (Puriwat, W., Traipopsakul, S.).
"The Investigation of the Influence of Service Quality toward Customer Engagement in Service Dominant Industries in Thailand", International Proceedings of Economics Development and Research, 82(42)Jan.2014, (Puriwat, W., Tripopsakul, S.).
"The Second Order Confirmatory Factor Analysis of A New Product Success Measurement Model: An Empirical Study of Thai Consumer Product Industries", Journal of American Academy of Business, Mar.2013, (Tripopsakul. S., Puriwat. W., Phimoltares. S., Chandrachai. A.).
"The Development and Validation of New Product Idea Screening Criteria for New Consumer Product Development in Thailand", The Business Review, Cambridge, 2013
"Capturing Dimensions of Corporate Brand Identity from Diachronic, Synchronic, and Panchronic Viewpoints", Chulalongkorn Business Review, 129 : 121-140, Jul.2011-Sep.2011, (Pattaratanakun, S. and Puriwat, W.).
"The Investigation of New Product Performance Measurement and New Product Idea Screening Criteria in New Consumer Product Development in Thailand", Chulalongkorn Business Review, 33(130) : 58-78, Oct.2011-Dec.2011, (Tripobsakul, S., Puriwat, W.).
"The impact of New Product Idea Screening Criteria on New Product Success in New Consumer Product Development in Thailand", 2nd international Conference on Business and Economics, 2011, (Tripopsakul, S., & Puriwat, W).
"The Investigation of New Product Performance Measurement and New Product Idea Screening Criteria in New Consumer Product Development in Thailand", Chulalongkorn Business Review, 2011, (Tripopsakul, S., & Puriwat, W.).
"Thai Processed Dairy Product Opportunity", Chulalongkorn Review, Jun.2008, (Puriwat, Wilert., Sangsuwan Thanawan., Kometsopa, Ploentip.).
Editorial-Reviewed Journal Articles
Monographs
Books
"Marketing is all around", 2011, (Puriwat, Wilert).
Book Chapters
Textbooks
Textbook Chapters
Case Studies
Peer-Reviewed Academic/Professional Meeting Proceedings
"The Investigation of the Influences of Service Quality toward Customer Engagement in Service Dominant Industries in Thailand"The Finance, Economics, MIS, and Global Business Research Conference 2014, USA. Dec.2014, (Puriwat, W., Tripopsakul, S.).
Peer-Reviewed Academic/Professional Meeting Presentations
Non Peer-Reviewed Journals and Articles
"Cause-related Marketing", Bangkok Business News2009-2017
"Grassroot Marketing", Bangkok Biz News and Business Week : 5, Feb.2009, (Puriwat, Wilert.).
"Internal Branding", Bangkok Biz News and Business WeekJan.2009, (Puriwat, Wilert.).
"Ambush Marketing", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Brand Rejuvenation", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Brand Revitalization", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Customer Loyalty Index", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Integrated Brand Communication", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Internal Marketing", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Retro Marketing", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Social Networking", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Sport Marketing", Bangkok Biz News and Business Week : 5, Mar.2008, (Puriwat, Wilert.).
"Consumer Generated Media", Bangkok Biz News and Business Week : 5, Feb.2008, (Puriwat, Wilert.).
"Shill Marketing", Bangkok Biz News and Business Week : 5, Dec.2008, (Puriwat, Wilert.).
"Customer Engagement", Bangkok Biz News and Business Week : 5, Jan.2008, (Puriwat, Wilert.).
Non Peer-Reviewed Proceedings Published
Non Peer-Reviewed Academic/Professional Meeting Presentations
Research Grants
"The Ranking of the Strongest Brands in 2016 and Formed the Decision to Purchase Various Product's Types of Thai Consumer.", 2015-2017, (Unahanandh, S., Eiamkanchanalai, S., Puriwat, W., Assarut, N., Hoonsopon, D.).
"The comparative study of attitudes toward entrepreneurial intention between ASEAN and Europe: An analysis using GEM data", 2016, (Puriwat, W., Traipopsakul, S.).
"The Brand Products Ranking and the Factors Evaluation to Success of the Brand Products.", Oct.2013-Feb.2015, (Unahanandh, S., Eiamkanchanalai, S., Sangsuwan, T., Assarut, N., Puriwat, W., Hoonsopon, D., Pattaratanakun, A., Pongtanalert, K.).
Working Papers
Work-In-Progress
Funded Research Reports
Competitive Research Awards Received
Professional Practice Standards or Public Policies
"The Most Powerful Product Brand Ranking 2023"Aug.2023, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Pusaksrikit, T., Juntongjin, P., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Wattanasupachoke, T., Hongsuchon, T., Unahanandh, S.).
"The Most Powerful Product Brand Ranking 2022"Aug.2022, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Pusaksrikit, T., Juntongjin, P., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Wattanasupachoke, T., Hongsuchon, T., Unahanandh, S.).
"The Most Powerful Product Brand Ranking 2021"Aug.2021, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Pusaksrikit, T., Juntongjin, P., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Wattanasupachoke, T., Hongsuchon, T., Unahanandh, S.).
"The Most Powerful Product Brand Ranking 2020"Aug.2020, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Pusaksrikit, T., Juntongjin, P., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Wattanasupachoke, T.).
"The Most Powerful Product Brand Ranking 2018 and Product Brand Health Check Model"Aug.2018, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Hongsuchon, T.).
"Product Brand Ranking 2016 and Thai Consumers Decision Making Style"Aug.2016, (Assarut, N., Pongtanalert, K., Hoonsopon, D., Puriwat, W., Eiamkanchanalai, S., Kanarattanavong, A., Pattaratanakun, A., Hongsuchon, T.).
eBooks
Online Teaching Courses
Software/Simulations
Newspaper Articles
Reviews of Peer-Reviewed Journals
Academic Promotion Materials
Patent
Others
Teaching Information
Year Term CourseCode CourseName
2023 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2023 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2023 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2023 Semester/1 2605637 CONSUMER BEHAVIOR DESIGN
2023 Semester/1 2605678 CONSUMER ANALYSIS FOR MARKETING AND BRAND STRATEGY
2023 Semester/1 2605678 CONSUMER ANALYSIS FOR MARKETING AND BRAND STRATEGY
2023 Semester/1 2605678 CONSUMER ANALYSIS FOR MARKETING AND BRAND STRATEGY
2023 Semester/2 2605325 BRAND AND PRODUCT MANAGEMENT
2023 Semester/2 2605325 BRAND AND PRODUCT MANAGEMENT
2023 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2023 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2023 Semester/2 2605637 CONSUMER BEHAVIOR DESIGN
2023 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2023 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2023 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2023 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2023 Int'l Semester/2 2605491 SEMINAR IN MARKETING
2022 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2022 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2022 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2022 Semester/1 2605637 CONSUMER BEHAVIOR DESIGN
2022 Semester/1 2605678 CONSUMER ANALYSIS FOR MARKETING AND BRAND STRATEGY
2022 Semester/1 2605678 CONSUMER ANALYSIS FOR MARKETING AND BRAND STRATEGY
2022 Semester/1 2605678 CONSUMER ANALYSIS FOR MARKETING AND BRAND STRATEGY
2022 Semester/2 2605325 BRAND AND PRODUCT MANAGEMENT
2022 Semester/2 2605325 BRAND AND PRODUCT MANAGEMENT
2022 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2022 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2022 Semester/2 2605637 CONSUMER BEHAVIOR DESIGN
2022 Semester/2 2605637 CONSUMER BEHAVIOR DESIGN
2022 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2022 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2022 Semester/Summer 2605637 CONSUMER BEHAVIOR DESIGN
2022 Semester/Summer 2605637 CONSUMER BEHAVIOR DESIGN
2022 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2022 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2022 Int'l Semester/2 2605491 SEMINAR IN MARKETING
2021 Semester/1 2605515 PROFESSIONAL SERVICE MARKETING
2021 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2021 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2021 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2021 Semester/1 2605637 CONSUMER BEHAVIOR DESIGN
2021 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2021 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2021 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2021 Semester/2 2605325 BRAND AND PRODUCT MANAGEMENT
2021 Semester/2 2605325 BRAND AND PRODUCT MANAGEMENT
2021 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2021 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2021 Semester/2 2605637 CONSUMER BEHAVIOR DESIGN
2021 Semester/2 2605637 CONSUMER BEHAVIOR DESIGN
2021 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2021 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2021 Semester/Summer 2605637 CONSUMER BEHAVIOR DESIGN
2021 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2021 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2021 Int'l Semester/2 2605491 SEMINAR IN MARKETING
2020 Semester/1 2605314 CONSUMER BEHAVIOR
2020 Semester/1 2605515 PROFESSIONAL SERVICE MARKETING
2020 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2020 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2020 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2020 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2020 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2020 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2020 Semester/1 2605742 ADVANCED CONSUMER BEHAVIOR ANALYSIS
2020 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2020 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2020 Semester/2 2605637 CONSUMER BEHAVIOR DESIGN
2020 Semester/2 2605637 CONSUMER BEHAVIOR DESIGN
2020 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2020 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2020 Semester/Summer 2605637 CONSUMER BEHAVIOR DESIGN
2020 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2020 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2019 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2019 Semester/1 2605636 CONSUMER INSIGHT ANALYSIS
2019 Semester/1 2605314 CONSUMER BEHAVIOR
2019 Semester/1 2605501 MARKETING MANAGEMENT
2019 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2019 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2019 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2019 Semester/1 2605515 PROFESSIONAL SERVICE MARKETING
2019 Semester/2 2605491 SEMINAR IN MARKETING
2019 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2019 Semester/2 2605636 CONSUMER INSIGHT ANALYSIS
2019 Semester/2 2605637 CONSUMER BEHAVIOR DESIGN
2019 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2019 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2019 Semester/Summer 2605636 CONSUMER INSIGHT ANALYSIS
2019 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2019 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2019 Int'l Semester/2 2605314 CONSUMER BEHAVIOR
2019 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2019 Trimester/1 2605691 SEMINAR IN MARKETING MANAGEMENT
2018 Semester/1 2605314 CONSUMER BEHAVIOR
2018 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2018 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2018 Semester/1 2605674 CONSUMER BEHAVIOR ANALYSIS AND DESIGN
2018 Semester/2 2605491 SEMINAR IN MARKETING
2018 Semester/2 2605314 CONSUMER BEHAVIOR
2018 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2018 Semester/2 2605673 INTEGRATED BRAND AND MARKETING COMMUNICATION STRATEGY
2018 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2018 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2018 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2018 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2018 Trimester/1 2605691 SEMINAR IN MARKETING MANAGEMENT
2018 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2018 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2018 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2018 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Semester/1 2605314 CONSUMER BEHAVIOR
2017 Semester/2 2605314 CONSUMER BEHAVIOR
2017 Semester/2 2605491 SEMINAR IN MARKETING
2017 Semester/Summer 2605616 INTEGRATED MARKETING COMMUNICATION STRATEGY
2017 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2017 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2017 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Trimester/1 2605691 SEMINAR IN MARKETING MANAGEMENT
2017 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2017 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Semester/1 2605314 CONSUMER BEHAVIOR
2016 Semester/2 2605491 SEMINAR IN MARKETING
2016 Semester/2 2605314 CONSUMER BEHAVIOR
2016 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2016 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2016 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Trimester/1 2605691 SEMINAR IN MARKETING MANAGEMENT
2016 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2016 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Semester/1 2605314 CONSUMER BEHAVIOR
2015 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Semester/2 2605314 CONSUMER BEHAVIOR
2015 Semester/Summer 2605616 INTEGRATED MARKETING COMMUNICATION STRATEGY
2015 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2015 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2015 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2015 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Semester/1 2605314 CONSUMER BEHAVIOR
2014 Semester/2 2605314 CONSUMER BEHAVIOR
2014 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2014 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2014 Int'l Semester/2 2605314 CONSUMER BEHAVIOR
2014 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2014 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Semester/1 2605744 SEMINAR IN ADVANCED MARKETING
2013 Semester/1 2605314 CONSUMER BEHAVIOR
2013 Semester/2 2605752 MARKETING COMMUNICATION THEORY AND APPLICATIONS
2013 Semester/2 2605314 CONSUMER BEHAVIOR
2013 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2013 Int'l Semester/1 2605314 CONSUMER BEHAVIOR
2013 Int'l Semester/2 2605314 CONSUMER BEHAVIOR
2013 Int'l Semester/2 2605410 INTEGRATED MARKETING COMMUNICATIONS
2013 Trimester/1 2605616 INTEGRATED MARKETING COMMUNICATION STRATEGY
2013 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2013 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Semester/1 2605314 CONSUMER BEHAVIOR
2012 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Semester/2 2605311 PRINCIPLE OR MARKETING
2012 Semester/2 2605314 CONSUMER BEHAVIOR
2012 Semester/2 2605742 ADVANCED CONSUMER BEHAVIOR ANALYSIS
2012 Trimester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Trimester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2012 Trimester/3 2605620 CONSUMER BEHAVIOR ANALYSIS
2011 Semester/1 2605314 CONSUMER BEHAVIOR
2011 Semester/1 2605314 CONSUMER BEHAVIOR
2011 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2011 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2011 Semester/2 2605314 CONSUMER BEHAVIOR
2011 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2011 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2011 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2011 Semester/Summer 2605620 CONSUMER BEHAVIOR ANALYSIS
2011 Int'l Semester/2 2605314 CONSUMER BEHAVIOR
2011 Int'l Semester/2 2605314 CONSUMER BEHAVIOR
2010 Semester/1 2605314 CONSUMER BEHAVIOR
2010 Semester/1 2605314 CONSUMER BEHAVIOR
2010 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2010 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2010 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2010 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2010 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2010 Semester/Summer 2605620 CONSUMER BEHAVIOR ANALYSIS
2010 Semester/Summer 2605620 CONSUMER BEHAVIOR ANALYSIS
2010 Semester/Summer 2605620 CONSUMER BEHAVIOR ANALYSIS
2009 Semester/1 2605311 PRINCIPLE OF MARKETING
2009 Semester/1 2605620 CONSUMER BEHAVIOR ANALYSIS
2009 Semester/2 2605311 PRINCIPLE OF MARKETING
2009 Semester/2 2605325 BRAND AND PRODUCT MANAGEMENT
2009 Semester/2 2605325 BRAND AND PRODUCT MANAGEMENT
2009 Semester/2 2605501 MARKETING MANAGEMENT
2009 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2009 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2009 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2009 Semester/2 2605620 CONSUMER BEHAVIOR ANALYSIS
2009 Semester/Summer 2605620 CONSUMER BEHAVIOR ANALYSIS
2009 Semester/Summer 2605620 CONSUMER BEHAVIOR ANALYSIS
2009 Semester/Summer 2605620 CONSUMER BEHAVIOR ANALYSIS